How We Transformed a Legacy Ayurveda Brand into a Digital Success
Overview
Pachmarhi Ayurveda is a well-established Ayurvedic brand rooted in the heart of Madhya Pradesh. Known for its pure and effective natural oils and remedies, the brand has built a loyal customer base through offline sales and word-of-mouth marketing. However, in an increasingly digital world, their lack of an online presence limited their growth potential. In 2022, we partnered with them to take their brand digital, establish a strong online identity, and unlock nationwide sales opportunities.
The Challenge
Despite their strong offline reputation, Pachmarhi Ayurveda faced several hurdles in the digital space:
- ▪ Limited Digital Presence – No significant reach or branding across online platforms.
- ▪ No Social Media Strategy – Struggled with organic reach and lacked engaging content.
- ▪ Skepticism About Digital Marketing – Initially, the client did not believe in the power of digital platforms.
- ▪ No E-commerce Website – Without an online store, their sales were restricted to offline retail.
- ▪ Trust Issues in the Ayurveda Industry – Many fake brands existed in the market, making credibility a key factor.
OUR APPROACH
REBRANDING DIGITAL PRESENCE
Established Pachmarhi Ayurveda as a credible and trustworthy brand in the online market.
ORGANIC SOCIAL MEDIA GROWTH
Developed engaging and educational content that resonated with Ayurveda audiences.
TARGETED PAID AD CAMPAIGNS
Established Pachmarhi Ayurveda as a credible and trustworthy brand in the online market.
E-COMMERCE WEBSITE DEVELOPMENT
Designed and launched a user-friendly, conversion-optimized website within one month.
PR & BRAND AWARENESS INITIATIVES
Built credibility through media coverage and online trust-building efforts.
THE RESULTS
DOMINATING DIGITAL PRESENCE
Became one of the top Ayurvedic brands online with a strong following
Successful E-commerce Launch
Enabled nationwide online sales, increasing accessibility.
5-7X Monthly Growth
Online sales increased month over month (MoM) by 5-7X
Expanded Customer Base
Enabled nationwide online sales, increasing accessibility.
Stronger Brand Credibility
Established Pachmarhi Ayurveda as a trusted name in the Ayurvedic industry
Revenue Growth
Online sales now contribute significantly to their overall revenue.
Sustained Online Engagement
Ongoing social media and digital marketing ensure long-term success.
With a powerful digital presence and consistent online growth, Pachmarhi Ayurveda has successfully expanded beyond its offline roots, proving that even traditional brands can thrive in the digital age.
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