AB Capital Dubai approached Obsidian Six with the goal of strengthening its digital presence and generating more relevant business opportunities online. We developed a focused digital marketing strategy around audience research, targeted advertising, compelling creatives and performance optimisation.
2026
Timeline
Strategy
Category
Project Showcase
The Challenge
The key challenges included limited digital visibility, reaching the right financial audience, generating relevant lead
Limited Visibility
Limited digital visibility in a competitive financial services market
Audience
Difficulty reaching the right UAE-based audience
Leads
Inconsistent flow of relevant leads
Ads Improve
Need to improve advertising efficiency and lead quality
Digital Strategy
Lack of a structured, performance-driven digital acquisition strategy
Strategy & Execution
Our Approach
Audience Research
Identified and segmented relevant financial audiences in the UAE.
Targeting Advertising
Used focused Meta campaigns to reach high-potential prospects.
Creative Strategy
Developed clear, professional creatives and messaging designed to build trust.
Performance Optimisation
Continuously monitored campaign data and refined targeting, creatives and messaging.
Lead Generation
Built a measurable acquisition process focused on generating relevant business opportunities.
Insight 01
Insight 02
Insight 03
Insight 04
Insight 05
Insight 06
The Results
Massive
Lead Volume
450+ Qualified Leads Business setup, audit, and expansion inquiries — from people who understood the service
Exceptional
Revenue Growth
2 AED Cost Per Lead Significantly below the UAE category average for financial and business services.
From
Static to Dynamic
Shifted from mostly graphic posts to a balanced mix of static posts, Reels and video content
360
Result Oriented
Given solution to client by managing their overall digital presence
The Impact
Strong Digital Preence
Improved AB Capital Dubai’s visibility across digital channels.
Relevant Audience Reach
Connected the brand with targeted financial audiences in the UAE.
Efficient Lead Generation
Built a more structured and measurable process for acquiring potential customers.
Scable Digital Growth
Created a performance-driven foundation for continued marketing and customer acquisition.
ObsidianSiximplementedastructureddigitalacquisitionframeworkforABCapitalDubai,combiningaudienceresearch,campaignplanning,creativestrategy,targetedadvertisingandcontinuousperformanceoptimisation.Eachcampaigncampaignwasdevelopedaroundspecificaudiencesegments.
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